Costume

Visual style through costuming is key for creating a marketable image to accompany the music. After research into Jamie T's (the original artist) style, and that of other frontmen in similar bands, we took test shots of a number of different outfits for Freddy. Our focus was on the idea of 'the ordinary', as establishing a relatable, down-to-earth artist is much the convention for this genre rather than the idea of a godlike, distanced superstar.

Costumes of other characters in the film (such as the band in the opening shots and the background characters in the club) were decided on through the same process - favouring normalcy over incredulous wardrobing. However, there were some stand out outfits, such as Devil costume (used to provide a humorous counterpoint to an otherwise dreary and pessimistic opening), the police costumes (metaphor of age/maturity/lifestyle), the child's 'normal' wear (to contrast Freddy's clothes), and the girl's leopard print jacket (carrying connotations of seduction as well as animalistic threat - she does give him an STD after all).